Mick's Site

Any Toronto marketing agency would know the five most common mistakes their clients encounter with their website and it really is sad because most website owners do not even know what they are doing wrong.

Below you will find the five most common mistakes website owners miss:

1.    No Analytics:
One of the most important requirements for any website is to have Google Analytics added to your website so you can track important statistics that every business should know. It really is a shocker to see that not many website owners have this added to their site because for one it is free and secondly you can utilize the program to see who your audience really is, where they came from and what they are looking at.



2.    Intro Flash Pages:
From personal experiences, do you not feel that you get annoyed when you visit all these websites that have a flash intro when you visit their homepage? Well I do! It is so annoying and frustrating especially when you want to buy something and you have to sit through a loading animation before you can even look at a company’s products. You know flash is great to compliment a website because it can look really neat, but it should not what so ever be used throughout the whole website. What you can do instead is use flash for things you cannot do in HTML such as creating an animation to demonstrate your product or services.



3.    Embedding Text Into Images:
Unless you are smarter than Google, there really is no reason for you to hide text in your images throughout your website. When you embed text within an image, it cannot be read by search engines and people that have disabilities will not be able to read the text using a screen reader. If you have to embed text into an image, at least summarize the text within your image’s alt attribute.



4.    ‘Clever’ Navigation Names:
Your navigation should be simplified and easy to read and follow. No one is going to know what your About page is called if you name it What We Are Like unless they actually click it on your navigation. You will lose potential buyers if your website is hard to understand, especially in the navigation.



5.    Poor Title Tags:
Title tags are one of the most important metrics for achieving higher seo rankings for search engines to read. There really are too many website owners that do not use them at all or use the exact same text for each page.



Here are a few key attributes to consider when writing a good title tag:

•    Use keywords that are relevant to the content on the page
•    Include your brand at the beginning or end of each title tag
•    Limit your characters

For example:

Toronto Marketing Agency | Marketing Agency

In order for you to overcome your website mistakes and to attract bigger fish to your website, you need to follow the above tips.